Allbirds LA Marathon Brand Activation

NRG Experiential | Producer

Fab flower wall? ✔️
600 live bouquets with eco-friendly bouncebacks? ✔️
Working with a brand whose #1 priority is to reverse climate change? ✔️

There really is something beautiful about 13,000 people running 26.2 excruciating miles (stay with me on this one...) and having their loved ones cheer them on to the very end. So much support, excitement, and love all around. And Allbirds’ LA Marathon activation was just that.

Posted up only feet from the finish line, we handed out 600 free live flower bouquets + eco-friendly bouncebacks to LA Marathon finishers to be redeemed in store.

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A_SHOC Charged by Nature Mobile Tour