NRG Experiential | Producer

After months of being cooped up at home, A_SHOC took over California with our dynamic "Charged by Nature" mobile tour with cardio-based challenges to crank up the energy.

Designed to attract new customers within the fitness and wellness community, we curated engaging events in collaboration with influential trainers and local boutique gyms.

Our mission was to not just attract like-minded individuals but to foster genuine connections through various pop-up experiences throughout Northern and Southern California.

Each stop on the tour went beyond sampling by including free local influencer-led classes that built education, inspiration, and affinity to the brand. Every event was drenched in branding and strategically located at a high-traffic outdoor areas.

We promoted events on social media, managed signups via Eventbrite, and ensured no attendee left empty handed. From swag bags, apparel, food, brand partners, and various fitness classses, A_SHOC made it's mark from start to finish.

By the end of the tour, A_SHOC's appeal was cross-promoted and noticed far and wide.