2K Foundations x Golf. My Future. My Game. - Caddie Program

NRG Experiential | Producer

As part of my role with NRG Marketing, I spearheaded the development of 2K Foundation’s first-ever golf programming, a cornerstone of which was the innovative "Golf. My Future. My Game." Learn & Earn Caddie Program.

This initiative was designed to offer youth not just the opportunity to learn the game of golf, but to earn a full 4-year college scholarship through their involvement in the sport.

I managed this project from inception to completion, overseeing all aspects including the strategic partnership development, program design, and the content creation that captured the essence and impact of the initiative. The resulting content, featured on Vimeo, is a testament to the profound influence of the program on participants and partners alike.

This video, which I consider my favorite piece of work, showcases the powerful stories of the young caddies and the transformative opportunities the program provided them. It highlights the emotional and practical outcomes of their involvement, from learning valuable life skills to securing educational futures.

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2K Foundations x Golf. My Future. My Game. - Clearview Golf Club, East Field Trip